Jimmy Choo is a brand of Hollywood fame, present at almost every red carpet. The new collection of shoes and handbags by Jimmy Choo is not moving away from the successful formula that nurtures elegance and refinement. While designing new models for the latest collection, the creative director Sandra Choi was inspired by photographs of the famous photographer Helmut Newton . “While I was painting, I couldn’t get my mind off the photographic art of Helmut Newton. The lens of his camera often focused on the feet and ankles of his models. Newton had always showed almost fetishistic obsession with the female form, but his subjects had never been portrayed as vulnerable beings. On the contrary, each model had always looked strong, powerful and seemed to have full control “- said Choi.